His goal is several thousand or so subscribers within the first year. John Chelesnik, who runs the Sportscasters Talent Agency of America, praises Costas abilities but points out that the rogue approach is still a tough road to hoe. Why would someone pay when theres so much choice, so much free content? he posits. Costa, who does go in with an advantage of a built-in listener base from his years at Sirius, says this: We believe were at a price point thats reasonable for content thats not available anywhere else. His bet: that hell grab listeners who agree with his thoughts on hot subjects like gay athletes coming out (he doesnt celebrate it), and the Washington Redskins (he doesnt want a name change). Those positions put him at odds with the mainstream sporting press, which, he figures, is precisely his advantage.
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